Chaise LaDousa has been visiting Varanasi and Delhi, two cities in North India, for the past two decades in order to explore the relationship between language and schooling in India’s rapidly changing economy. A major sociolinguistic phenomenon in North India is the advertising done in public, often for schools. Advertising can draw words from Hindi and English and can represent those words in Devanagari and roman script. LaDousa has photographed hundreds of examples of advertising in the two cities, and published an article in the journal Language in Society about the ways that lexical